Privacy policy

What data we collect

We collect different types of personal data, depending on how you interact with our website:

• Personal Information: First name, last name, email, birth date, birth time, birth location.
• Transaction Data: Order ID, payment method (excluding full payment details), Customer ID.
• Technical Data: Device and browser information, IP address, referral data.
• Marketing & Tracking Data: Cookies, unique tracking identifiers, ad interactions, and analytics data (collected via consented tracking technologies).

For more details on when and why we collect data, see "How we collect & use your data."

How we collect & use your data

We collect your data through different methods, depending on how you interact with our website. This includes forms, transactions, cookies, analytics, and tracking technologies. Below, we outline how and why we collect data in different situations.

When you contact us

• How we collect it: Collected via our contact form on our website or direct email contact.
• Data Collected: First name, last name, email address, and any information you provide in your message.
• Purpose: To respond to inquiries and provide customer support.
• Legal Basis: Legitimate interest – ensuring we can assist users.

When you purchase an astrology report

• How we collect it: Collected via checkout forms and payment processing platforms (CheckoutPage & Stripe).
• Data Collected:
  • If purchasing for yourself: First name, last name, email, birth date, birth time, birth location, and transaction details (Order ID, payment method, Customer ID).
  • If purchasing as a gift:
    • Your first name, last name, email and transaction details (Order ID, payment method, Customer ID)
    • Recipient's name, birth date, birth time, and birth location (provided by the buyer).
• Name, email, birth date, birth time, birth location, and transaction details (Order ID, payment method, Customer ID).
• Purpose: To generate and deliver personalized astrology reports using AI-powered technology. Please note that only anonymous astrology chart data (e.g., "North Node in Capricorn in 2nd house") is processed for report generation, and no personal details such as your name, birth date, birth time, or birth location are shared with AI services.
• Legal Basis: Contractual necessity – fulfilling the service you purchased.

When you sign up for freebies or newsletters

• How we collect it: Collected via signup forms on our website, then stored in MailerLite for email communication.
• Data Collected: First name, email address.
• Purpose: To send requested content, updates, and occasional marketing communications.
• Legal Basis: Legitimate interest – providing valuable content and occasional marketing based on your signup request. You can opt out at any time.

When you visit our website

• How we collect it: Collected via Plausible Analytics, which tracks anonymous page visits without cookies.
• Data Collected: Anonymous website interaction data (e.g., page views, session duration).
• Purpose: To analyze website performance and improve user experience. This data is collected using Plausible Analytics, which does not use cookies or track personal information.
• Legal Basis: Legitimate interest – ensuring website functionality and improvements.

When you consent to marketing cookies

• How we collect it: Collected via cookies and tracking technologies used by Google Ads and Meta Ads after opt-in consent.
• Data Collected: Cookies, unique tracking identifiers, referral data, ad interactions (clicks, conversions, retargeting behavior), and device/browser information.
• Purpose: To measure ad effectiveness, personalize ads, and improve targeting for Google Ads and Meta Ads. If you make a purchase or subscribe to a freebie and opt in to cookies, your email, device/browser information and relevant purchase details may be shared with Google Ads and Meta Ads for marketing purposes. All personal data is securely hashed before being processed.
• Legal Basis: Consent – tracking only occurs if users opt in.

Who we share your data with

We work with trusted third-party service providers to operate our website, process transactions, and conduct marketing activities. These include:

Where data is transferred outside the EU/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs).

Legal basis for processing

Under GDPR, we process your data based on the following legal grounds:

• Consent – for marketing, digital ads tracking, and analytics.
• Contractual necessity – for astrology report purchases and customer support.
• Legitimate interest – for sending marketing emails to users who sign up for freebies/newsletters, website functionality, analytics, and fraud prevention.
• Legal obligation – for compliance with tax and financial regulation.

How long we keep your data

We retain personal data based on best practices and legal requirements:

• Marketing data (e.g. newsletter and freebie sign-ups) – until you withdraw consent.
• Analytics data – anonymized, stored per Plausible’s privacy practices.
• Transaction data – retained for accounting and legal compliance (e.g., up to 6 years for financial records).
• Form submissions (e.g., contact form inquiries) – Stored in our internal system and website infrastructure until you request deletion or we determine it is no longer necessary.

Your rights under GDPR

You have the right to:

• Access your personal data
• Request corrections to inaccurate data
• Request deletion of your data (“right to be forgotten”)
• Withdraw consent for marketing & tracking
• Object to data processing based on legitimate interest
• Request data portability

To exercise any of these rights, please contact us.

Cookies & tracking technologies

We use strictly necessary cookies for core website functionality (e.g., security, session management, payment processing). These cookies are used by Webflow (hosting), Stripe (payment security), and Checkout Page (checkout process) and do not require consent under GDPR.

When you opt in to marketing cookies, tracking technologies (Google Ads & Meta Pixel) are used to measure ad performance, personalize ads, and improve targeting. If you purchase a product or signup to a freebie and have opted in, your email, device/browser information and relevant purchase details may be shared with Google Ads and Meta Ads for marketing attribution. This data is securely hashed before being transmitted.

You can manage your preferences anytime via our cookie settings.

Data security

We take appropriate security measures to protect your data, including:

• Encryption of personal data in transit.
• Secure third-party processing agreements.
• Access controls to limit unauthorized access.

Contact information

If you have any questions about this Privacy Policy or your data rights, you can contact us.

Last updated: February 20 2025